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Quality

Jeff Arnett
Master Distiller,
The Jack Daniel Distillery

Glass says quality all by itself. It’s the only packaging material that people are inspired to save, re-use, collect and display. Smooth or rough, blue, green, black, or iridescent, glass comes in a wide variety of textures, shapes and colors. It’s beautiful. It’s memorable. It’s iconic.

When you hold glass, you can feel its quality in your hand by the way it cools the palm, clinks against a ring, and shines in the light.

Glass tells the truth. It tells you that what’s inside is quality. It tells you that someone cares about the contents. It occupies a unique place on the shelf because it occupies a unique place in our hearts because of its brand building qualities.